In light of the upcoming Superbowl or I Love Lucy marathon (depending on your interest), I thought I'd highlight a cool promo - customized EyeBlack. It's the black paint that athletes wear below their eyes to reduce glare. Now, your team or company can customize it with your logo and wear it for your event. For about $1.00 per pair, you get a very cool pair of eyes for your event.Check it out!Imagine 10,000 runners wearing it to support breast cancer awareness!

Growing plants is a frequent metaphor for the sales process: plant a seed, fertilizer, weed, mulch, enjoy the new growth and then continue the care. As marketing and sales professionals, we undertake the same process. We know to do all of these steps simultaneously (that seed from November might need fertilizing now while a new seed is being planted somewhere else). Many people have put themselves in the "mulching" step - covering themselves with excuses for not doing business. They are hibernating until "this thing" blows over. Successful businesses will continue to all the growing steps. What are you doing to plant new seeds? Weed out the bad prospects? Care for current customers?Check out this link to an article written after 9-11 - very appropriate to today's climate.