O2 Blog
Monday, April 27, 2009
1001 Balloons
Most companies who order balloons from us are using them for celebrations, trade shows and signage; but Bart Hess uses them for art! His other mediums include soap, gloves and grass. We heard about this from The Weird and Bizarre Blog. Other possible art mediums might include multicolor highlighters, post-it notes or yo-yos. Let us know how we can support your artist needs!
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Tuesday, April 21, 2009
Join a 100 Year Effort!
Tomorrow is Earth Day and one company has started a 100 year campaign to a plant tree in the rainforest when you join their coffee club. Talk about a gift with purchase that has longevity! They call it their 100-year Tree Planting Program. While it may be too late for you to order something to give away tomorrow, you might want to think about gifts that deliver your frequently or that have longevity! Calendars, grocery bags, quality clothing and other ideas work. Reuse for longevity and planet Earth.
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Thursday, April 16, 2009
Drop the "h", Bich
Every new company goes through the struggle of naming itself. We did - we wanted something that was part of a whole, something that was universal to all (since we work with every type of industry). We ended up with O2 (you can't live without us!) Marketing + Design. Other companies' names have evolved over time. In the 1940's, the Bich pen was changed to Bic based on fear that people would mispronounce it as "Bitch". 3M was originally Minnesota Mining and Manufacturing Co. 7-Eleven changed from U-Tote'm in 1946 to 7-Eleven to reflect their newly extended hours, 7:00 a.m. until 11:00 p.m. Reebok was named after an African antelope - alternate spelling of rhebok (Pelea capreolus). You can check out other etymologies here.
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Tuesday, April 14, 2009
Boring Vs Ridiculous
We are frequently asked for the latest interesting promotional handout...something that no one has seen. "We've already done that; it's boring." No one wants to be boring! An insult! However, being new or the latest doesn't necessarily make something great. You can turn to fashion for some great examples of new things gone bad. How to avoid this? One suggestion is to take a successful product or idea and make it better or more interesting. Take the iPod, for example. There were mp3 players on the market before the iPod, but Apple made it amazing. In deciding how to motivate and engage your audience, think about the products and ideas they already use and like. Coffee mugs are boring in theory and you can't give one that is made of wood with spokes sticking out of it (ridiculous but interesting). You can, however, make a cooler one! You can give one that people actually want to use! Don't want to be boring? 30 ideas here.
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Thursday, April 9, 2009
A Pumped Up Banner
A banner that's happy to see you? Nah, it's a balloon! When you're looking for ideas to catch people's attention in a tradeshow, retail or convention situation, remember the mighty but cheap balloon! They are festive, colorful and biodegradable. Did I mention that they are cheap?
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Tuesday, April 7, 2009
Stop Buying Bottled Water!
The good news is that Americans are drinking a lot of water. The bad news is that we are buying it in plastic bottles. Consider filling up your reusable water bottle at the home or office. Consider giving your friends, customers and family a stainless steel bottle that they can take on-the-go. Save money and save energy! Check out 5 reasons not to drink bottled water for more information.
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“Thanks for the etymologies - funny how things come about. ”
written on 04/20/09 at 03:02 pm