Despite how much time we spend online, we still connect offline for most things in our lives. Marketing experts talk about "O2O" - online to offline marketing - bringing the online lookers to the local business. We may research a product online, but most of us want to buy locally so that we have more control and personal accountability. Where we do our best connecting with our customers and employees is OFFLINE. The follow up phone call, the thank you gift and the face to face interactions count more and more. We provide tools for those offline experiences: the Second O!