Thursday, October 11, 2012
October signals the start of the Holiday season - Halloween decorations next to holiday lights. Consider getting your corporate gift selection done early for better prices, more selection and less stress. Food, wine gifts, gift cards, and technology are all very popular. Gift sets that include a couple of these at the same time are very successful.
The gift card in a journal or nuts with wine tool are examples of combining the products for a great result. You give something to be enjoyed now and later.
Check out other ideas here.
Monday, June 18, 2012
The ultimate pillow drop
We are seeing some great graphics sublimated on everything from shirts to banners to pillow cases. We can take full color art and do all over prints on many products. So, if you are looking for an incentive or reminder of an upcoming sale trip or conference, consider a pillow case! It fits everyone and has great advertising space. No worrying about small type or cost per color.
The pillow case in all its large full color glory is a unique gift that is mailable and packable. They cost between $12.50 - $27.50 depending on quantity and size. The minimum is 6. Do a pillow drop for your next hotel or resort event!
Wednesday, April 18, 2012
The Importance of Color
We constantly ask our clients about color - how many colors are we printing? what color do you want the shirts? what is your pms color? In marketing, color is very important. It has meaning and generates attention. Here are some qualities associated with colors:
Red --excitement, strength, sex, passion, speed, danger.
Blue --(listed as the most popular color) trust, reliability, belonging, coolness.
Yellow --warmth, sunshine, cheer, happiness
Orange -- playfulness, warmth, vibrant
Green -- nature, fresh, cool, growth, abundance
Purple --royal, spirituality, dignity
Pink -- soft, sweet, nurture, security
White --pure, virginal, clean, youthful, mild.
Black --sophistication, elegant, seductive, mystery
Gold -- prestige, expensive
Silver -- prestige, cold, scientific
We encourage you to celebrate your logo colors and use them as much as possible. Even logos that are predominantly black and white might be able to use color as a background or as an accent. Your tradeshow booth, shirts, marketing collateral, email signature and giveaways should all reinforce your colors. This will help generate the attention you want, strengthen your brand and reinforce your message.
We can put together color-centric proposals for you. Let us know!
Monday, March 12, 2012
Make Your Own Luck
We are fast approaching St. Patrick's Day where people enjoy being Irish (or pretending to be), drinking beverages and hanging out with friends. It is full of images of shamrocks, Guiness Beer (see last year's blog) and leprechauns. Conversations about luck and the lucky also take place. Are you lucky?
There's a great article about How to Make Your Own Luck from a few years ago that remains true today. Here are the four main principals:
1. Maximize Chance Opportunities
Lucky people are skilled at creating, noticing, and acting upon chance opportunities. They do this in various ways, which include building and maintaining a strong network, adopting a relaxed attitude to life, and being open to new experiences.
2. Listen to Your Lucky Hunches
Lucky people make effective decisions by listening to their intuition and gut feelings. They also take steps to actively boost their intuitive abilities -- for example, by meditating and clearing their mind of other thoughts.
3. Expect Good Fortune
Lucky people are certain that the future will be bright. Over time, that expectation becomes a self-fulfilling prophecy because it helps lucky people persist in the face of failure and positively shapes their interactions with other people.
4. Turn Bad Luck Into Good
Lucky people employ various psychological techniques to cope with, and even thrive upon, the ill fortune that comes their way. For example, they spontaneously imagine how things could have been worse, they don't dwell on the ill fortune, and they take control of the situation.
We look forward to the new connections and business we will create this week. We are checking out the cool swag out in the world that might work for our customers. And, we will probably raise a pint on St. Patrick's Day!
Tuesday, February 14, 2012
Why Give on Valentine's Day
Every year on Valentine's Day, people decide whether to recognize the people who matter to them. Many people consider it a "Hallmark" holiday and some feel that it's a reminder of couplehood (or non-couplehood). We choose to view it as an opportunity to celebrate those in our lives who matter. And those people are family, friends, customers and suppliers.
Happy Valentine's Day all of you! We feel very grateful to have you all in our lives. We wish you a great day with your special people.
P.S. If you can't decide whether to "buy in", just think how much you enjoy getting a call or card from one of your people. It's the best and you can do the same for them.
Thursday, December 8, 2011
The Benefits of a Potluck
Brainstorming and potlucks have a lot in common. They both have contributions from various people with a bit of the unkown - or luck - in the outcome. We all know who we choose to bring food to our potlucks and may even which recipes we want them to bring. We also know who we turn to when we need to brainstorm. We are all looking for contributors who can deliver the best and most interesting results.
Getting different people's contributions in either case adds variety, perspective and collaboration to any project. One idea or food item might spark another one. As an example, at our office potluck, one person is know for their great pulled pork fajitas. That leads to tortilla soup, guacamole and salsa. Not exactly earth shattering but it shows how one idea inspires others.
We put on our chef hats and brainstorm ideas every day. You inspire us. We'd love to inspire you! Turn to us for your promotional potlucks. Together we will create great results.
Wednesday, November 9, 2011
Paper VS Plastic
"Paper" seems like the obvious answer but now we know that paper takes a lot of resources to produce. So, the real answer continues to be: NEITHER. The solution is to bring reusable bags when you shop and not just at the grocery store. For a great explanation of paper vs plastic, check out this link.
If you are interested in using reusable bags in your marketing campaigns and holiday events, let us know. We have many choices in various materials: recycled non woven, organic cotton, jute, denier, neoprene and canvas. There are sizes and styles for every budget.
Wednesday, October 12, 2011
What's the point of promos?
It's a good idea to question all aspects of our business expenses to determine if and why we need these expenses. Promos are one of the first things that get cut in a crummy economy. People lose sight of the reason they ordered them in the first place. It's easy to want some ego swag - feel good items for the employees or customers; but don't forget the real reasons you included them in your marketing and human resource mix:
They are tangible - they last beyond the latest tweet
They have value - most are functional
They reinforce your message - get the point? knife? anyone?
They are targeted - you give them directly to your intended audience versus mass unkown people
They create goodwill - tough to measure until you get a negative review
They are inexpensive - you can find a promo to fit almost any budget
They support your health and safety programs - proof to your insurance company that you are trying to improve
They create conversation and action - sign up today for your free promo or wow, what's that?
Remember: targeted, tangible and lasting!
Wednesday, September 14, 2011
Chocolate Tasting Tips
In our search for food ideas for our clients, we stubbled across some tips for tasting chocolate. Of course, we recommend dark chocolate for its health benefits! Here is the condensed version of tips for your next chocolate tasting party:
1. Chocolate should be a room temperature - so it can melt in your mouth right away.
2. Be still and focus on the chocolate.
3. Clear your palate between bites - bread or pickles are suggested.
4. Look at the chocolate - shiny is good.
5. Break a piece - snap!
6. Rub it - smooth is best.
7. Smell it - like tasting wines, you will pick up hints of smells.
8. Feel it in your mouth - is it melting richly?
9. Taste it and notice the flavors.
10. Finish - what is the lingering flavor?
You can give your customers the gift of health and sweetness with custom chocolate.
Contact us for more info!
Wednesday, July 13, 2011
We'd like to take one ball out of the air for you - the promotional marketing one. You CAN spend hours looking online for mugs but we can send you several that fit your budget and your design needs in less time. You CAN have several companies send you samples of t-shirts but we can send you several samples in one shipment at various price points. You CAN try designing a logo for your next campaign but we can do it more creatively in the best program for the project.
We are not denying you the fun of juggling - just the encouraging the success of less of it.
Connect with us for ideas!
Tuesday, June 21, 2011
Share the Air!
It's a "Spare the Air" day today in the San Francisco Bay Area with the worst air in the East Bay. While these happen from time to time, we are trying to promote more O2 every day with every order. Since we launched our tree donation program through American Forests in April, we are up to 77 trees so far! Our goal is to donate over 300 trees by the end of the year. So, while we carpool and reduce electricity use, we can also SHARE THE AIR by donating trees!
Consider working with us on your next promotional marketing campaign and spread O2.
Wednesday, June 8, 2011
Clients often ask for ideas that convey the message: SOLUTIONS. We are your solution to ... (fill in the blank). Puzzles and executive toys
can provide the vehicle for that type of message. They are fun and long lasting. The message is seen repeatly. Consider a puzzle for your solution message.
Friday, April 15, 2011
Glass is the New Plastic
Ok, maybe glass isn't new to the beverage world but it is gaining popularity for different reasons. Many companies are buying glass water bottles and mugs instead of plastic in order to support their green initiatives. Glass adds no flavor and is easily recycled/reused. There are many beverage containers made from glass. Check out some of our favorites:
Stemless wine glasses
It's a story that gets repeated - what's old is new again but in this case, the environment thanks you for picking glass over plastic!
Tuesday, March 8, 2011
Need an idea to drive your customers to your website or a survey page? QR (Quick Response) codes can help. You have probably noticed the funny little boxes in magazine ads - either black and white or full color as ours is.
You can create one for free: http://tag.microsoft.com/consumer/index.aspx and then have it printed on most flat items. The QR codes (also known as tags) can then be scanned by a Smart Phone with the right app (also free) which then takes you to a web page. It's a bit of a gimmick since you can also print your web address onto promotional products, but it's very elegant and fun. Think of it as Shazam for a web page.
If you'd like a t-shirt with O2's tag on it to check out the possibilities, contact us by St. Patrick's Day and we will send it for free.
Tuesday, February 8, 2011
A Whole New Mind
We recently went to our Industry tradeshow and educational seminars. One of the most informative sessions was given by Daniel Pink, author of A Whole New Mind and Drive. His premise is that while left brain abilities are important, they are not enough anymore. We need the right brain in order to be successful in the future. He encourages us all to improve our right brain abilities:
1. Design - not just drawing but being able to solve problems in elegant ways. One suggestion is to carry a notebook and notice good design.
2. Story - being able to deliver facts in an emotionally compelling way. Consider coming up with 6 word stories. One of my favorites: Still becoming who I was before.
3. Symphony - connecting the dots, seeing the whole picture.
4. Empathy - relating to other people. Can you pick out real smiles? Hint: look at the eyes.
5. Play - games, humor and joyfulness. Rent some movies! Laugh!
6. Meaning - in a world where many have so much luxury (even poverty level homes have tvs), many search for purpose. Embrace gratitude.
I'm looking forward to nurturing the right brain and embracing the Conceptual Age. We get enough left brain stuff in spreadsheets, Outlook, online banking...right brain stuff seems more fun. And, according to Daniel Pink, we need it to be more profitable and relevant in the future!
Tuesday, January 4, 2011
Another Top Ten List
Tis the Season for reflection! We looked back to see who our Top Ten Manufacturers were. These people produced and delivered the ideas and products that our customers used in their marketing and recognition programs. We partner with quality people so our customers can rely on us!
1. Port Authority
4. Ets Express
5. Cutter & Buck
9. Bag Makers
10. 3M Post its
We can help you with any of these and many more.
Tuesday, December 7, 2010
The Second O
Despite how much time we spend online, we still connect offline for most things in our lives. Marketing experts talk about "O2O" - online to offline marketing - bringing the online lookers to the local business. We may research a product online, but most of us want to buy locally so that we have more control and personal accountability. Where we do our best connecting with our customers and employees is OFFLINE. The follow up phone call, the thank you gift and the face to face interactions count more and more. We provide tools for those offline experiences: the Second O!
Friday, November 12, 2010
Promotional Products Industry Failure
I received a box in the mail today that was a promotional piece encouraging me to attend a large Promotional Product Industry tradeshow in January. The shocking thing is that it had NO imprinted promotional product. The jelly beans are quite tasty but once I finished them, there was nothing to continue the message. I understand giving food as a thank you gift - we all remember the good ones (and the jelly beans were fresh and tasty) but as a motivation to spend money and attend the tradeshow? It's a failure. Is this a "do as I say, not as I do"?
We prefer to practice what we preach. If you want ideas that generate traffic at your next trade show, contact O2. They won't just be "sweet" ideas, they will be effective.
Tuesday, November 2, 2010
International Drum Month
Celebrate International Drum Month by taking your favorite drum stick (which could be a pen), banging on an instrument (coffee mug, desk,...) and yelling out "Woo hoo Giants"!
In the words of Henry David Thoreau:
If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music which he hears, however measured or far away.
Congratulations to the Giants for outpacing their opponents and marching to their own drummers.
Tuesday, October 5, 2010
A Whack of Creativity!
Need an idea to get a meeting going? Try giving out the Creative Whack Packs! You can order as few as 18 with your message on them. Some ideas from the pack include: changing the name of something and using a random idea (not related to your project). The pack divides itself into 4 roles or ways of creative thinking: Explorer, Artist, Judge, and Warrior. Re-energize!
Monday, September 27, 2010
Practicing Safe Marketing
Don't be embarassed to talk about safe marketing! It's a dangerous world out there and we all need to be educated about our options. Schedule an annual meeting with your Promotional Marketing Specialist to discuss your marketing goals and concerns. A thoughtful plan can prevent unwanted consequences. You will receive a safevelope
for your time. Make the appointment today.
Thursday, September 9, 2010
Old ideas with New Twists
Duct tape has been around for years - since World War II. It's not new but every day new ideas are found for its use (like duct tape wallets - other ideas here). The same can be said about rubber bands. How many kids and their families have bought shaped rubber bands this past year? Would you ever have thought that rubber bands would become a craze? They are! Check outsome promotional ideas for rubber bands here. We can do custom shapes or stock shapes with custom packaging.
Let us know!
Wednesday, July 14, 2010
Tips for Wearable Care
We provide a lot of wearables for corporate events. We thought it might be helpful to give some tips on care...
1. Don't use fabric softeners with your moisture wicking fabrics - they coat the fibers and reduce their effectiveness. Why pay all that money for wicking and have it not be working?
2. Use good hangers - wire ones may damage the shoulders of the shirts. May also cause the clothes to sag out of shape.
3. Zip up zippers and close velcro closures and then turn them inside out to reduce these items catching on other wearables. Eliminate snags!
4. Sort...mom told you to do it and here's why...dark colors can bleed into light ones. Delicates can be damaged by rubbing against coarse fabrics. Protect against excess rubbing...
5. Wash lint producing items (like towels) by themselves to eliminate the fuzz factor.
Tuesday, June 8, 2010
There are many words and names of tech items that used to be considered made up but as their use becomes more common, they find their way there. Think about the ones you know: flash drive, iPod, Prius, Google, wicking, etc. Like everything in life, language changes and evolves. The 2008 word of the year from Merriam-Webster was "bailout" and in 2009 "admonish". So, I am voting for the 2010 word: prevail. If not, chillax is my runner up. If you need some chizzy marketing ideas to help you prevail this year in your business, call us! Then, go to http://www.merriam-webster.com/ and enter prevail so that it wins 2010 word of the year! Let's evolve in a positive direction!
Confuzzled? Check out the top ten made up words here.
Tuesday, May 4, 2010
Happy 10 Years!
We are excited to be celebrating our 10th Anniversary...which is traditionally something tin or aluminum. We definitely have that! In the past years, we've gone from plastic water bottles to aluminum or stainless water bottles. We are filling up at the fountain instead of buying cases of water. We experienced the Dot Bomb and the latest recession. In between we've seen great growth and new customers. Our cell phones are smaller and smarter. The internet is faster and tvs are bigger. We've made it through our childhood and now look forward to our pre-teens...pimples and all!
Thanks for being a part of our growth for the last 10 years.
Thursday, April 15, 2010
Earth Day To Do List
Earth Day is in a week and I've compiled my Earth Day resolutions:
1. Put reusable grocery bags in the car (keep forgetting them at home)
2. Bring in coffee mug when buying latte
3. Hang towels outside to dry
4. Change dead light bulbs to cfl bulbs
5. Bring plastic bags to recycling bins
6. Carpool more
7. Eat less meat
8. Do less laundry :-) Wear clothes longer?
9. Print less emails
Need a great grocery bag? Check this out.
Tuesday, March 30, 2010
Spring Break Packing
As I get ready to travel for Spring Vacation, I notice my favorite items and most of them are also promotional items. I have dug in our sample umbrella bin, pulled rain jackets off the shelves and ordered yoga pants and tanks tops. I have my luggage and sling backpack as well as a travel blanket. Throw in some hand sanitizers, sun screen and lip balm, and I am all set.
Travel items make great marketing gifts because they are useful and last! Click here for some ideas!
Tuesday, March 2, 2010
What is Brolliology? The study of the bumbershoot, the brolly, the parasol, the umbrella! Brolliologists maintain that the umbrella is one of man's oldest artifacts. Mostly used for sun protection, rather than rain protection, the umbrella has not changed much over the last 2000 years. Nowadays, we tend to group them into folding and stick categories. The folding is more portable and smaller; while the stick is more fashionable and larger. Wind resistance is important too - with stronger ribs and vented material. Whether shading the royalty or keeping your head dry, the umbrella is a useful artifact for everyone. Consider giving them at your next event.
More brolly facts can be found here.
Tuesday, February 9, 2010
The Reusable Dry Cleaning Bag
Check out page 105 of February 2010's People Magazine for the Green Garmento. It's a reusable dry cleaning bag that also functions as a duffel and laundry bag. You can customize it with your logo and give it to customers and employees to promote your campaign. With 300 million pounds of plastic dry cleaning bags hitting the landfills each year, you can give a $10 gift and promote ecological awareness. Jump on the bag-wagon!
Tuesday, February 2, 2010
Embroidery VS Silk Screen
We are often asked to recommend embroidery versus silk screening on clothing, caps, bags and other soft goods. Here are some things to consider when deciding:
1. Stitched onto the garment
2. Price per stitch (size matters here) - more stitches, more expensive
3. Multi color usually doesn't increase price
4. Color match not possible but will get close
5. Words should be 3/16" or taller for readability
6. Can feel more permanent and more high end
7. Personalizations doable
1. Printed onto garment
2. Printing on black material more expensive than on white
3. Each color adds a screen charge and run charge
4. Can print large areas at same cost as small ones
5. Small details in designs usually print
6. Printing photos or graduated color will work
If you have question on what's best for you, let us know. We can help!
February is National Embroidery Month - email us about our free offer.
Monday, January 4, 2010
Dusting Off the Resolutions
How many things can you remember to buy when you go to the grocery store before you need to write a list? Fo me, it's three. So, rather than writing down a Top Ten list of resolutions, we've decided to dust off the 3 core values that we've always had at O2 Marketing and Design: Work Hard, Play Fair and Have Fun.
Work Hard: deliver
Play Fair: respect
Have Fun: enjoy
Tuesday, December 1, 2009
Business Gift Giving 101
Things to think about when giving business gifts to clients, employees or suppliers:
1. Decide on your budget - will you spend more on some and less on others?
2. Check your list. Will you give gifts to your top 10? Your top 25? Or all of them?
3. Do you want to give all your clients the same gift? Or do you want to give them individual gifts?
4. Do you want to brand the gift you give for lasting messaging? Or perhaps personalize it with their name or initials?
5. When do you want to give? End of the year? Beginning of the year? Quarterly?
6. How will you give the gifts? Presentation is important. Will you mail or UPS it? Or deliver in person? Do you want to have it wrapped or gift boxed?
7. Have fun with gift giving - it is meant to convey appreciation for your relationship. Celebrate your company's personality by creating a memorable moment.
If you need gift ideas, check out some here.
Tuesday, November 3, 2009
O 2 Give Thx!
November is here and brings thoughts of turkey, stuffing and mashed potatoes. It also has us reflecting on the people in our lives who we need to thank (and thank more often). We would like to THANK all our clients and manufacturers who supported us all year. 2009 is a year many of us would like to put behind us, but along the way, we had lots of fun and enjoyed doing what we do - helping clients attract and retain customers, prospects and employees.
We will be sending out a great custom calendar this year to keep us all organized for next year. If you want to make sure you get yours, contact us. We don't want to leave anyone out!
Friday, October 30, 2009
The end of National Apple Month
Tuesday, October 13, 2009
The U.S. Secret Service has their own watch which they gave to President Obama. He has been spotted wearing it - he is pictured in Vanity Fair with it. Watches are a great gift that fits everyone and creates goodwill for the recipient. Consider giving them to employees as service award gifts and to customers as incentives and thank yous. For more information on President Obama's watch, click here
Thursday, September 24, 2009
Wash Your Hands
The best promotions are relevant to your customers' needs and concerns. With H1N1 and other viruses being discussed in the press, you might want to consider giving antibacterial or sanitizer products as a marketing gift. October 15th is Global Handwashing Day
. Your interest in your customers' health creates goodwill and provides a vehicle for your message. Click here
for some product options. Be aware that these products are popular and may run out! Wash up early and often.
Thursday, September 10, 2009
Insect Repellent Clothing
When you are planning an event, perhaps outdoors, you might want to consider insect repellant clothing
for your attendees. The clothing is proven to repel mosquitos, ticks, ants, flies, chiggers and midges...not sure we get all of those in California, but you can be prepared! Let us know if you'd like more information.
Tuesday, September 1, 2009
A visit to the local MaxDepotMart makes for a hectic day. It's filled with tons of choices, low prices, long lines and very little help. A click on a promotional marketing search engine or online store has similar results. No lines but lots of searching and clicking for results. You are welcome to search our website
for ideas but it also has too many choices. You've heard the expressions "Shop local", we'd like to introduce you to "Shop Personal". We will help you with your marketing and promotional needs in less time and with more creativity than you will find through MaxDepotMart. We will delivery ideas that meet your budget. Personally. Go to our contacts page
to meet us!
Tuesday, August 25, 2009
Fall Fashion Trends and Colors
When we discuss PMS colors with our clients, we are usually talking about logo or imprint colors. Here
you can check out some of the trends in colors from Pantone for fashion. Some products are available in these colors now and others can be created. We can also print and match the colors to make your promotion "fashionable" and successful.
Tuesday, August 4, 2009
Design tips for t-shirts
T-shirts are a great canvas for advertising and team messages. You can print anywhere on them - front, back, sleeve, side, etc. They are relatively inexpensive and very functional. Things to keep in mind when designing:
Each location and color adds cost
Graduated color and half tones work for digital printing but not well for silk screening
PMS colors and monitor colors are different from silk screen ink colors
"Puff" ink can make a color more 3 dimensional
Embroidery over ink makes for interesting layering
There are stock imprint areas so check before you design
Consider the shirt size when creating the art - youth small has less space than adult large
We have designed many t-shirts for our clients. We are here to help!
Friday, July 31, 2009
I know many of you either have heard of Twitter or are using it on a daily basis. Yet, have you applied this same trend to your business? If not then you really must reconsider. Here are a few ideas on using Twitter for business:
1) Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows us you’re human.
2) Be wary of always pimping your stuff. Your fans will love it. Others will tune out.
3) Don’t toot your own horn too much. (Man, I can’t believe I’m saying this. I do it all the time. – Side note: I’ve gotta stop tooting my own horn).
4) Twitter works swell as an opinion poll.
5) If you’re representing clients and billing hours, and tweeting all the time, you might hear about it.
These are just a few to get you started but check out this link to the 50 Ideas on Using Twitter for Business http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/
Tuesday, July 28, 2009
The MoGo was recently named one of the 15 Greatest Tech Designs Ever
Plug the tiny MoGo Bluetooth Adapter into your laptop’s USB port, flip down the kickstand to angle the mouse and then navigate using the MoGo’s concave buttons and scroll pad. When you are done, slide it into your machines PC card slot to recharge.
For further details, click here.
Friday, July 24, 2009
Welcome to O2 Island
"If you run a business on a small island, every interaction matters and every customer is precious. There's a finite number of people you're going to be able to sell to, and every person you interact with knows everyone else, so you always have to be on your best behavior." Seth Godin
The island perspective is the O2 Marketing model. Every client interaction is an opportunity to show our passion for pleasing you, our customer. We owe it all to you our customer and we never lose sight of that commitment.
Friday, July 10, 2009
You've seen them in the stores...Klean Kanteens. You can now get them with your logo on them. The 12 oz size runs around $16.99 each with a $70 set up. Help your customers become more green by giving them this great reusable stainless bottle. They will remember you for it.
Tuesday, July 7, 2009
7 Layer Dip
Happy 7-7! Enjoy some 7-layer dip today:
3. sourcream with spices
4. shredded cheese
5. sliced olives
6. sliced tomatoes
7. chopped green onions
Then, call us for 7 scoops for connecting with your clients.
Friday, June 26, 2009
Tats for Hats
Hat tattoos - ink you won't regret! If you need an inexpensive and low minimum way to imprint all around a baseball cap, consider hat tattooing. Usually, you have to go overseas to get imprinting like this. Get inked
Thursday, June 25, 2009
Singing for $5 gift card
And now, the video to follow up the actions taken for $5 Starbucks Gift Card:
At least he is not giving his mother-in-law a foot massage for a Klondike bar...see recent ads for that!
Thursday, June 18, 2009
What would you do for $5?
Motivating your clients and prospects to take an action is a priority for marketers. You weigh the incentive with the action. The riskier the action, like purchasing a high ticket item, the higher incentive needed. In our office, we found out that Jontae will sing karaoke for a $5.00 Starbucks card. Would a $5 incentive work for your needs? What actions does your company want clients and prospects to take? Some people will visit a website or complete a survey for an incentive. You can generate more traffic at a tradeshow or seminar with an incentive. Check some $5 and under ideas here
Tuesday, June 16, 2009
Are You Cutting the Right Stuff?
With most companies looking to reduce overhead in order to get through the down times, the question becomes: What do you cut? HR? Finance? Marketing? Sales? Many companies look to cut marketing because they see it as an extra. However, if marketing is done correctly, it drives your sales. The function of marketing is to promote your business, to stay in front of decision makers and to generate sales. If you cut marketing, you lose sales and further send your business down
. Customers are taking longer to make buying decisions. You need to stay in front of your customer more often and longer. Consistency
is the key and creativity is needed. Consider direct mail campaigns, promotional products that stay in front of your customer and Social Media to keep your company relevant. Review your marketing dollars and get creative but don't cut your connections to your customers.
Thursday, June 4, 2009
Do promotional products work? You bet!
The Archives of Internal Medicine published a comprehensive research study May 11, 2009 entitled "Effect of Exposure to Small Pharmaceutical Promotional Items on Treatment Preferences." They wanted to know: Does exposure to promotional products produce a more favorable attitude toward marketed pharmaceuticals? The findings: Yes they do. The controlled experiment involved 352 third- and fourth-year med students at the University of Miami School of Medicine and the University of Pennsylvania School of Medicine (where restrictive policies are in place limiting drug marketing). They were all exposed to branded Lipitor promotional products without knowledge that they were part of a study. Fourth-year students at Miami had a more favorable attitude (by a score of 0.66) toward Lipitor compared to the control group (0.47). The effect was reversed at the University of Pennsylvania School of Medicine where restrictive policies are in place limiting pharmaceutical marketing. The scores were derived from an Implicit Association Test.
What does this mean to the marketer using promotional products for a campaign? That your customer is 40% more likely to use your product or service if you have marketed to them using a pen with your product or service on it!!!
Tuesday, June 2, 2009
Email Marketing Tips
There are three main components to Email Marketing:
1. Connect - build your contact list - get permission from your contacts. Have them sign up or ask them.
2. Inform - build and send your email campaign with informative content but provide links for more comprehensive information
3. Grow - evaluate the results and refine the process - target your emails to different audiences
Email marketing is about staying in front of your customers by providing valuable information. On average it takes 2-3 "touches" for an existing customer to purchase again. Staying in front of them through email is part of the "touch" process.
Promotional products also allow you to stay in front of your customers. They can be one of your 2-3 "touches". Consider using both mediums in your marketing efforts. Emails disappear once they are read. Check out this article on promotional products. They have longevity.
Monday, June 1, 2009
Creating a Great Work
On this date in history, June 1, 1967, the Beatles released Sgt. Pepper’s Lonely Hearts Club Band album. Sgt. Pepper is often described as The Beatles' magnum opus and recognized as one of the most influential albums of all time by prominent critics and publications. It was ranked the greatest album of all time by Rolling Stone in 2003. Magnum opus from the Latin meaning great work refers to the largest, and perhaps the best, greatest, most popular, or most renowned achievement of an author, artist or composer. What are you doing today to create a “great work”? “With a Little Help from My Friends”, how can O2 Marketing + Design help you create an amazing marketing campaign utilizing promotional products?
Friday, May 29, 2009
The 5 Senses in Marketing
Got 5? Did you know that we have five senses that help us recognize, relate, and remember various experiences, outcomes, and most importantly PRODUCTS! The five senses are SMELL, TOUCH, TASTE, SIGHT, and SOUND. The most effective marketing campaigns use at least one, if not all, of these senses to get their consumers to remember their product or services. Here are some examples:
1) Southwest Airlines (Sound) - *Ding* You are now free to move about the country
2) Automakers (Smell) – The new car smell . . . There is no such thing! It is a manufactured scent that Automakers spray in their cars
3) Coke (Taste) – No matter where you have a Coke all across this world they all have the same taste.
4) Bank of America (Touch) – They keep the change campaign provides the sensory image of change in your hand
5) Tiffany’s (Sight) – no matter what item you purchase from Tiffany’s you always see “the tiffany blue box”
Next time you sit down to create a great marketing campaign for your amazing new product or service. Be sure to take into account at least one, if not all, of the five senses: Smell, Touch, Taste, Sight, and Sound? If you need help . . . Give us a call! We can definitely show you products that will give your marketing campaign a sensory EXPLOSION!
Wednesday, May 27, 2009
Being 2 Places or More at Once
You want to be where your customers are and yet you can't be everywhere all the time...or can you? That's the power of promotional products. They CAN be with your customers and prospects when you can't. They stay with them, keeping your message in front of your audience long after you've met with them. Most people remember who gave them the promotional product. It stays with them. That's powerful stuff...not just science fiction (being two places at once...).
Thursday, May 21, 2009
T-shirts that Make you Feel Good
Bert and John Jacobs
have created a great business selling "feel good" t-shirts. Their company, Life is Good
, sells t-shirts, mugs, caps and more with positive characters and expressions. Products that have uplifting messages are very appealing to people. Why not do something like that for your company? Employees and clients are more likely to wear t-shirts that are more than advertising. We can design great graphics with messages that support your brand. Contact us for more!
Tuesday, May 19, 2009
The Griffin is a legendary combination creature with the body of a lion and the head and wings of an eagle. Other combinations include the minotaur and the sphynx. In the gift world, people enjoy combo gifts as well - for novelty, value and function. Check these out:
Carabiner and pen Flashlight, selt belt cutter & window smasher mp3speaker bag
The possible combinations are endless...contact us for more!
Wednesday, May 13, 2009
We can create the weird and unique for your recognition needs.
Tuesday, May 12, 2009
Give and You Shall Receive
In these economic times we are looking for every way to save a buck from budget cuts to layoffs. During this time employees are overworked, stressed, and seemingly waiting for the next hammer to drop. Your company’s success is still predicated upon the people that work there. From the bottom all the way to the top, each cog in the wheel is vital to absorbing this economic blow and pressing forward. Morale is the only thing left to stand on, and a great way to boost company morale is with AWARDS and RECOGNITION! Did you know that the government allows you to write off up to $400 per employee on awards and recognition? Not only do you get to let Joe the Plumber know how important he is to the company’s success . . . You get a nice gift back from good ole’ Uncle Sam himself. Therefore, before you cut your awards/recognition budget in hopes of saving costs, remember that if you GIVE you will RECEIVE!
Thursday, May 7, 2009
Oddism: the celebration of all things odd! 05-07-09...a consecutive odd number date. It's one giant geek-fest. It's chic to be geek.
Appeal to the geeks in your life with gifts like an espionage calculator
. Give pig lovers sunscreen
since pigs are the only animal to get sunburned besides humans. Send mathetically oriented clients a Rubik's cube
. Or head out to the store for tater tots. Eat them 3 at a time. It's a celebration not to be mis-s-s-ed.
Monday, May 4, 2009
Who knew that the universal recycling symbol is a form of a Mobius loop. The Mobius strip, loop or band is named in honor of German mathematician August Ferdinand Mobius (1790-1868). A model can easily be created by taking a paper strip and giving it a half-twist, and then joining the ends of the strip together to form a loop. If an ant
were to crawl along the length of this strip, it would return to its starting point having traversed both sides of the strip, without ever crossing an edge. Now, if I can only figure out what those numbers in the middle mean and why everyone hates #7 so much!
Monday, April 27, 2009
Most companies who order balloons from us are using them for celebrations, trade shows and signage; but Bart Hess
uses them for art! His other mediums include soap, gloves and grass. We heard about this from The Weird and Bizarre Blog
. Other possible art mediums might include multicolor highlighters, post-it notes or yo-yos. Let us know how we can support your artist needs!
Tuesday, April 21, 2009
Join a 100 Year Effort!
Tomorrow is Earth Day and one company has started a 100 year campaign to a plant tree in the rainforest when you join their coffee club
. Talk about a gift with purchase that has longevity! They call it their 100-year Tree Planting Program. While it may be too late for you to order something to give away tomorrow, you might want to think about gifts that deliver your frequently or that have longevity! Calendars, grocery bags, quality clothing and other ideas work. Reuse for longevity and planet Earth.
Thursday, April 16, 2009
Drop the "h", Bich
Every new company goes through the struggle of naming itself. We did - we wanted something that was part of a whole, something that was universal to all (since we work with every type of industry). We ended up with O2 (you can't live without us!) Marketing + Design. Other companies' names have evolved over time. In the 1940's, the Bich pen was changed to Bic based on fear that people would mispronounce it as "Bitch". 3M was originally Minnesota Mining and Manufacturing Co. 7-Eleven changed from U-Tote'm in 1946 to 7-Eleven to reflect their newly extended hours, 7:00 a.m. until 11:00 p.m. Reebok was named after an African antelope - alternate spelling of rhebok (Pelea capreolus). You can check out other etymologies here.
Tuesday, April 14, 2009
Boring Vs Ridiculous
We are frequently asked for the latest interesting promotional handout...something that no one has seen. "We've already done that; it's boring." No one wants to be boring! An insult! However, being new or the latest doesn't necessarily make something great. You can turn to fashion for some great examples of new things gone bad. How to avoid this? One suggestion is to take a successful product or idea and make it better or more interesting. Take the iPod, for example. There were mp3 players on the market before the iPod, but Apple made it amazing. In deciding how to motivate and engage your audience, think about the products and ideas they already use and like. Coffee mugs are boring in theory and you can't give one that is made of wood with spokes sticking out of it (ridiculous but interesting). You can, however, make a cooler one! You can give one that people actually want to use! Don't want to be boring? 30 ideas here.
Thursday, April 9, 2009
A Pumped Up Banner
A banner that's happy to see you? Nah, it's a balloon! When you're looking for ideas to catch people's attention in a tradeshow, retail or convention situation, remember the mighty but cheap balloon! They are festive, colorful and biodegradable. Did I mention that they are cheap?
Tuesday, April 7, 2009
Stop Buying Bottled Water!
The good news is that Americans are drinking a lot of water. The bad news is that we are buying it in plastic bottles. Consider filling up your reusable water bottle at the home or office. Consider giving your friends, customers and family a stainless steel bottle that they can take on-the-go. Save money and save energy! Check out 5 reasons not to drink bottled water for more information.
Tuesday, March 31, 2009
Are You A Professional Marketing Tool?
A tool? That's how I read a subject line in an email: Name - Professional Marketing Tool. Clearly, the sender meant that they were offering a professional marketing tool but the juxtapositioning of the name and the subject sent a different message. I'm sure you've seen others. Here are some unintentionally funny signs. Some favorites: Loose Senior Citizen Center, Dead End (in front of cemetery) and Used Toilet Paper Rolls in Good Condition. Watch your words or Your words watch (click here for options)!
Thursday, March 26, 2009
Ultra Thin Memory & Photos
Super cool gizmo: credit card size digital picture frame with 1 GB usb flash drive! Great incentive or referral gift. $29.99 each (call or email for quote)
Tuesday, March 24, 2009
Variety is the Spice of Life
If something is not working for you, try something new! If your message is boring, you might want to spice it up. People love to be entertained and surprised. How can you do that for your customers? Can you create a game out of identifying widgets that you send them? Can you send them a jumbo size calculator to help them save big? Can you send them a birthday card in the MAIL? (When was the last time you got one of those?) Mix it up - cards, gifts, emails, blogs, twitters,...surprise and inform. Keep them interested in your message and more likely to do business with you when the time comes.An office desk has 400 times more bacteria than a toilet...maybe we should all hand out customized office wipes: We'll clean up your (fill in the blank) problems!
Wednesday, March 18, 2009
Slow Down for Good Corned Beef
We pride ourselves on being able to get things done efficiently and quickly. However, sometimes high speed does not get high results. The most immediate example is last night's corned beef and cabbage. It can't be done in 3 hours in a crock pot on high...apparently. It needs more time to cook. Ideas and solutions often need time to cook as well. The ingredients need to be assembled and prepped; they need to mix and simmer; they need to be tasted and tested; and then the solutions can be served up. Sure, a quick microwaved solution can be proposed, but will it be the best solution? After serving up the solution, the chef/problem solver reviews the results. What can be added or changed to make it better next time? Give yourself time to solve problems and serve up great solutions. Rush we can do but great results are better. Click here
for brainstorming tips.
Monday, March 16, 2009
An Irish Blessing from O'2
May your pockets be heavy-Your heart be lightAnd may good luck pursue youEach morning and night
Wednesday, March 11, 2009
What's in a Name?
I have noticed a couple of recent naming contests: one for a gorilla and another for the Nasa Node 3. There's even a comedian Stephen Colbert who is asking his fans to put his name in for the Nasa Node. Marketing executives spend enormous amounts of time and money thinking about the names of products and services. Who would've thought that words like google and yahoo would end up being company names? I'd love to name headache medicines...ZapHead, NumbSkull, or ThroBgone. In the corporate wearable world, we get lots of names for green: celery, olive, moss, mint, lime. What would you name after yourself or what do you want to name?
Tuesday, March 10, 2009
Do. Doing. Done.
Here's a great referral article
Tuesday, March 3, 2009
Happy Square Root Day!
It's a bit obscure and appeals to the nerd in some of us. It's 3/3/09 (the month and the day are the square root of the year). We had one in 2/2/04 and 1/1/01. The next one is 4/4/16. So, how do you plan to celebrate? Doing math puzzles? Checking out square images around the world? Eating root vegetables (carrots being the best)? How about emailing 3 people about your company's products or services and ask them to forward your email three people? You will have touched nine people with your message!
Monday, March 2, 2009
Green Eggs and Ham Marketing
Happy Birthday Dr. Seuss! For years, our local elementary school has held a Dr. Seuss breakfast with green eggs and ham to celebrate his birthday and to promote reading. They also provide regular eggs for those too squeamish to eat the green ones. Many kids can not be convinced that the green ones taste the same as the regular ones. Other kids love eating the green ones, feeling very daring in the process. So, how does Sam convince his friend to eat them? By encouraging him to try them in many different ways (in a house, a car...). How can you encourage your customers to try you?Think like Sam- How many different ways can your customers work with you?How many different ways can the customer pay?How many different options can you offer?You don't just want daring customers (there aren't as many of those). You need the regular egg eaters too. You will get more customers here and there; you will get them everywhere!
Thursday, February 26, 2009
Marketing in the Toilet
Urinal screens starting at $5.00!
Monday, February 23, 2009
CloseOuts in Promotional Products
If you like a great deal, try shopping close outs. There is the old "4 P's of marketing" - price, product, place and promotion. Close outs offer at least 2 and maybe 3 of the 4. You get great prices since the manufacturers and retailers are motivated to sell. The place of distribution can be retail, wholesale, and online. There are lots of ads for these items - they tend to be the loss leaders that get you into a store or they are promoted in order to reduce inventory. The one are that might suffer is product - in terms of variety. Often, the product is a close out due to color, style, outdated model, etc. If you can go into a buying situation with an open mind on the product, you can get a great deal and still accomplish your objectives. Ask us about close outs on promotional products.
Friday, February 20, 2009
Out To Lunch
There is a lot of discussion about Social Media and Networking...Facebook, Twitter, Blogs,...I have to wonder if people are filling up their time posting, texting, tweeting, and blogging. It's looks like you are connecting, possible even working. Maybe we should just go out to lunch and chat there. Connect face to face over Chicken Mahkani! We can count it as a meeting - very business like and much more connected. Many researchers put communication as 55%-80% body language. You can't text that kind of communication!Check out this blog
Thursday, February 19, 2009
A Watched Pot Never Boils
I've done it...watched the pot! I realize that it does eventually boil but it just seems to take longer when I watch. I think that's happening a bit right now in our economy. We are waiting and watching for it to get better. Instead, let's take our minds off the waiting by doing something else. It can be anything that keeps your business moving: picking up the phone to interview customers, mailing thank yous to past customers, or attending a trade show to show your latest innovations. 'The pot' will boil much faster while we are doing something other than watching and waiting.If you prefer a sports idiom...get off the sidelines and get into the game. Same idea!
Wednesday, February 18, 2009
Marketing on a Shoe String
Wednesday, February 11, 2009
Save Money Now!
We are all looking to save money and make our budgets go farther. One of the easiest ways to do that is to plan ahead. It's not something that we all do naturally but we can learn it. Planning ahead allows you time to find the best solution for the best price. It allows you to ship regular ground services rather than expedited expensive methods. It helps you preempt mistakes and get them corrected. It also gives time to produce product overseas where it might be made less expensively. It allows more creativity so that the solutions might be more cost effective. Finally, planning ahead is less stressful - which indirectly save money (less illness, less coffee, less late hours).Think: PAAS = Plan Ahead And Save!
Monday, February 9, 2009
Re-Market using New Acronyms
It seems that everything has an acronym these days. Just read an article
about re-naming TARP (Treasury Asset Relief Program) - i.e. the bailout. It seems that it has a negative connotation - so they need to re-market it! Maybe we can do the same...Losing business to price cutters: STOP - Sell To Other PeopleReduction in force (already an acronym RIF): HIRE - Happy In Retirement ExerciseRude Customers or Suppliers: PLEASE -Practice Living Each Action Solicitiously EvermorePeople who don't return phone calls: RISE -Refuse Insult Seek EncouragementNot spending money on marketing: PROFIT - Prepare Real Options For Increasing TransactionsMaybe you have others to add? It's all how you look and act on things!
Friday, February 6, 2009
Get Some Propinquity!
Huh? Propinquinty is a noun meaning nearness or the property of being close together. How well do you know your customers? Who is your ideal customer? Start by looking at your most profitable customers that also refer business to you. Once you have a clear picture of whom that is...practice propinquity. Take them to lunch or coffee. Get some face-to-face time. Most people are feeling a bit fearful right now - why not assure them of your relationship and services. It'll be fun too!
Thursday, February 5, 2009
Turning Up the Neon!
We embraced our neon and turned up the ideas at our kick off meeting. We're looking ahead to 2009 as a year of change and growth. We continue to help our customers get the most from the marketing dollars. With our ideas and expertise, everyone will benefit. Our biggest question is how do you prefer to interact with us? Phone? Email? In person? We also found out what our learning styles are...visual, auditory or kinesthetic...hmmm...uh oh for one of us!
Wednesday, February 4, 2009
The fashionistas were reporting a neon trend last Spring and Summer. It usually takes the corporate world a little longer to embrace trends. This Spring, I think you will see more t-shirts, hats and jackets with neon colors - either 100% or as accents. They will great for team building, attention grabbing and message announcing. For safety programs, it's not a fashion statement but a necessity. They don't even call the colors neon, as in neon orange - but "safety orange". You will find some here
.If you prefer a more subtle take on the neon, use it for pens, notebooks or other event materials. It provides color and attention to your efforts. Something like this!
Tuesday, February 3, 2009
Punxsutawney Phil says 6 more weeks!
Groundhog Day can offer us a few insights about marketing. Phil has seen his shadow 97 times out of 112 recorded observances. That's 86% of the time that we get 6 more weeks of winter. With these odds, we should plan for winter most of the time. I compare it to the 80/20 rule by Pareto
- 80% of your business comes from 20% of your customers. Plan to spend most of your time with them. They are the foundation of your business.The 6 more weeks of winter gets me thinking about events and planning for the weather - umbrellas, ponchos, sunscreen (events in Hawaii?), jackets, hats. We need to give our audience a great experience and that includes thinking about the weather.Then there's his name: Punxsutawney Phil. It's catchy. We all want to grab our audience's attention for a sale, a visit to a booth or a meeting. Turn It Up!Finally, continuity plays a great part in maintaining and growing your business. The efforts you make tday will reap benefits in months and years ahead. 112 years of recorded observances for Phil is a success story full of heart that grows every year.
Friday, January 30, 2009
Super Cool EyeBlack
In light of the upcoming Superbowl or I Love Lucy marathon (depending on your interest), I thought I'd highlight a cool promo - customized EyeBlack. It's the black paint that athletes wear below their eyes to reduce glare. Now, your team or company can customize it with your logo and wear it for your event. For about $1.00 per pair, you get a very cool pair of eyes for your event.Check it out!
Imagine 10,000 runners wearing it to support breast cancer awareness!
Thursday, January 29, 2009
Don't Just Mulch
Growing plants is a frequent metaphor for the sales process: plant a seed, fertilizer, weed, mulch, enjoy the new growth and then continue the care. As marketing and sales professionals, we undertake the same process. We know to do all of these steps simultaneously (that seed from November might need fertilizing now while a new seed is being planted somewhere else). Many people have put themselves in the "mulching" step - covering themselves with excuses for not doing business. They are hibernating until "this thing" blows over. Successful businesses will continue to all the growing steps. What are you doing to plant new seeds? Weed out the bad prospects? Care for current customers?Check out this link
to an article written after 9-11 - very appropriate to today's climate.